Criterion Games - Game Jam

UI Artist

This started with me leading an ‘Ident Workshop’, where UI Artists and UI TAs attended and ended up creating their own mini-idents with After Effects and using the base logo as a starting point Game Jam.

As well as leading this project from the visual side, I also brought in the audio team to create amazing audio for this ident. 

The majority of the work was on me, to bring all the mini-idents together and give it a tonal wash, but retaining the idea collaboration, patchwork, DIY, and empowerment. It was very well received internally and externally!